Toei Animation Launches ETERNA Animation

05 Jun, 2025 by W~W

Logo for Eterina Animation. The word 'ETERINA' is displayed in bold, uppercase, sans-serif letters with a dark teal to light teal gradient. Below it, the word 'Animation' is written in a stylized, cursive script font in a light teal color. The logo is framed by thin, dark gray lines forming a rectangular border with subtle design elements at the corners. The overall style is modern and clean, with a gradient color scheme suggesting technology or futurism.
ETERNA Animation

A stylized illustration in a dark, slightly surreal style depicts a young person with short hair wearing glasses and a jacket standing next to a dark-colored car. Atop the car sits a stylized fox-like creature. Behind them looms a large, shadowy, abstract tree-like form with several indistinct, creature-like appendages extending from it, including what appears to be a bird and a fish. The word "Foxing" is prominently displayed in white handwritten lettering across the center. The background is a muted, pinkish-purple gradient. The overall style suggests a graphic novel or album art.
Visual

Toei Animation has established ETERNA Animation, a new brand for original works, aiming for international expansion as it approaches its 70th anniversary in 2026. ETERNA Animation's first project is a short film, "Kitsunetsuki," directed by Cho Shinozuka, exploring themes of loneliness and self-confrontation. Pre-production will be showcased at the Annecy International Animation Film Festival 2025.

Source: natalie.mu

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